Meet Gus* Modern: Classic Design The Eco-Friendly Way

It’s no small secret that we’re big fans of modern furniture design here at Urban Natural. In fact, we make a point of seeking out the industry’s most renowned companies specializing in classic style, expert craftsmanship, and heirloom quality pieces. However, as a leading provider of sustainable furniture today, we’re also incredibly proud of the ongoing efforts our workshop partners make to improve their eco-friendly processes, and reduce their carbon footprint. One of our newest partners is a company who embodies both of these passions in stride; Gus* Modern brings over 20 years of skilled experience to designing and crafting quality furniture in the Mid-Century style, while also adding their own sustainably-minded innovations to the mix. From living and dining room pieces, to workspace, bedroom, lighting, and home decor, we’re thrilled to introduce Gus* Modern to our esteemed roster of workshop partners!

Original Modern Design With An Innovative Twist

First developed out of a shared appreciation for classically modern furniture design, Gus* Modern was founded by a group of friends on a mission to breathe new life into a beloved tradition. As a result, they encourage the kind of creative approaches, and unique touches that let their pieces shine, while still paying homage to Mid-Century modern style. With equal attention paid to functionality, originality, simplicity, and craftsmanship, this company achieves their vision of creating thoughtful products that enhance the spaces we call home. They’re also regularly dreaming up new ideas and collection additions with an emphasis on contemporary details, finishes, and artistically-sculpted lines. By stretching their creative possibilities through bold collaborations with brands like Pendleton Woolen Mills, and Luum Textiles, Gus* Modern brings an exciting, and forward-thinking devotion to this work they love so much.

A Passion For Eco-Friendly Materials

They also incorporate a truly versatile and super soft long-strand fiber material made from recycled plastics as an eco-friendly alternative for cushion fill, select woven fabrics, and coverings. The process for creating this PET material not only diverts large amounts of plastic waste from landfills, but also provides premium quality comfort and longevity for their furniture cushions and upholstery. With Zero-VOC finishes that reduce the amount of harmful chemicals present, to a gorgeous vegan and OEKO-TEX® Certified “leather” made from upcycled apple fiber, Gus* Modern is paving the way for a healthier, more environmentally responsible way to manufacture home furnishings. 

Discover our collection of offerings from Gus* Modern today, and see for yourself how these sustainably-minded and incredibly skilled craftspeople are bringing the beauty and simple elegance of Mid-Century inspired furniture to homes and workplaces everywhere. Be sure to check out our selection of their signature fabrics too, and we’ll be happy to send your choice of complimentary swatches right to your door!